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Here is the FAQs



How do I use BA eStore for shopping?
You can earn Avios by completing purchases with participating retailers when you shop online through the BA eStore.
Not an Executive Club Member? If you are not an Executive Club member you can join here now.
Do I need to join the British Airways Executive Club to earn Avios when I shop through BA eStore?
Yes, you need to be an Executive Club member to earn Avios. As long as you're an Executive Club Member and have signed in to your account, you’ll earn Avios when you access the retailer’s site through BA eStore.
Can I purchase from BA eStore if I am not an Executive Club Member?
You can browse BA eStore without being a member, however, you’ll need to sign in to your Executive Club account as an Executive Club Member to earn Avios for purchases from participating retailers. Not an Executive Club Member? Really? Sign up now.

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How do I start shopping and earning?
  • Access BA eStore and make sure you’re signed in to your Executive Club account.
  • Choose a retailer you want to shop with and click the ‘Shop Now’ button.
  • Remember, you must sign in and click through to the retailer’s site from BA eStore every time you shop for us to track your Avios.
Is it more expensive to shop via BA eStore?
No, you will not spend any more by using our site – and you’ll get the benefit of earning Avios! It’s the same price as shopping directly with the retailers, so you won’t miss out on any of their special offers. By using our site you can earn Avios on every purchase.
If I am a member of a retailer’s own loyalty program will I still earn Executive Club Avios?
Yes, you will still earn Avios but we would advise that you don’t purchase any items that you have previously saved to your cart – this could affect receiving your Avios. It’s best to start your shopping directly from BA eStore.
I signed into my Executive Club Account and made purchases via BA eStore, but my orders aren't showing up in my Account - what's going on?
  • It takes up to 5 working days for a purchase to display as ‘Pending’.
  • It may be that the web browser used at the time of purchase had cookies disabled. Cookies allow us to track your purchase - without them there’s no way for the system to allocate Avios to your Account. Read more about cookies.

If you’d like some help figuring out what’s happened, please contact us.

My cookies are enabled but my purchases still aren’t showing up in my Account?

BA eStore rewards work on a last referral basis. Here are some best practice guidelines to help make sure you receive your Avios:

  • Make sure you sign in to your Executive Club account before clicking on the ‘Shop Now’ button.
  • Complete your purchase online, all in one session.
  • If you decide after check out that you want to purchase something else, close the retailer site window and start the process again, starting from BA eStore.
  • Don't retrieve previously saved items in your shopping cart; start completely from scratch.
  • If you're buying insurance, make sure you start from a completely new quote; don't retrieve a saved one or use a renewal offer if you're already a policyholder.
  • Don’t click on another banner or website promoting the retailer, or retailer's own eNewsletter before you complete your transaction. If you must visit another site before completing your purchase, please use a different browser to do so. Interrupting the browser session that started from BA eStore can affect tracking.
  • Don't use "refer a friend" programs, again this changes the referrer.
  • Telephoning or going to the physical store of the retailer to complete or modify your order will likely override the BA eStore tracking (and therefore your Avios).
  • Increasingly some internet security and ad blocking software programs prevent the special tracking codes we need to track your purchases, please disable your program before using the BA eStore.
  • Don't use a voucher code that is not provided on the BA eStore site.
Why have my Avios been declined?

Avios can be cancelled for a number of reasons. The most common are:

  • You have returned the products you purchased to the retailer
  • Your payment failed or you didn’t meet the requirements of the retailers credit check
  • Your new registration has not been deemed genuine
  • Your last click with this retailer didn’t come from BA eStore
  • Your transaction didn’t meet the retailer’s Terms and Conditions
  • If a coupon code is used that is not listed on BA eStore, no Avios will be earned
I forgot to sign in to BA eStore before shopping with a retailer. Can I still have my Avios?
Sorry, but we’re unable to allocate Avios for any purchases that did not originate from BA eStore. The next time you shop, always access the Retailer’s website via BA eStore so we can track your visit and allocate Avios.
Are my Avios immediately credited to my Executive Club Account?
  • When you buy something from a retailer, the transaction will appear in your BA eStore Transaction History as ’Pending’ within 5 working days.
  • We'll confirm the transaction with the Retailer before updating the transaction status to 'Approved'. Most purchase will be approved within 40 days and are subject to the Retailer's Terms & Conditions.
  • Once ‘Approved’ the Avios will be posted to your Executive Club account within 48 hours.

If you need some help claiming missing Avios please contact us.

How do I know how many Avios I'll earn?

BA eStore will clearly outline how many Avios you'll earn for purchases with participating retailers. In most cases, this will be expressed as a number of Avios earned per £1 spent at the retailer.

  • For example, if the retailer is offering 2 Avios per £1 spent, and your transaction total is £50 (excluding any taxes and shipping) you can expect to receive 100 Avios.
  • In another example, you may not earn Avios per £1 spent, but rather a certain number of Avios for a single purchase, or by registering for a service with that retailer. In this instance, you'll receive Avios for that one action, but not for subsequent actions or purchases on that retailer's site.
Will I earn Avios for shipping/handling or tax included in my transaction?
Avios are not earned on shipping, handling or any taxes.
Can I see my BA eStore shopping transaction history?
  • You can see all your transactions whether they are ‘Pending’, ‘Approved’ or ‘Declined’ within your BA eStore Account area.
Why do I earn more Avios with some Retailers than with others?
It’s the Retailers who decide the level of Avios given for shopping with them. Be sure to check out how many Avios the retailer offers before completing your purchase.
Why have I earned more or less Avios with same Retailer?
Avios rates can go up or down, and some retailers may offer bonus Avios offers from time to time. The current earning rate is always displayed on BA eStore so remember to look at the current rate to know how many Avios you’ll earn.
There's an online shop I visit frequently, but it's not part of BA eStore. How can I get it added?
We're constantly adding and looking for new Retailers, so if you know of a great online service or shop that you'd like to see added to our growing list, please let us know.
What happens if I cancel a purchase I’ve made or want a refund?
You can cancel purchases and get a refund in the usual way that you would do directly with the retailer, subject to the retailer’s terms and conditions. However, you will not earn Avios for any cancelled or refunded orders. If you cancel a purchase after Avios have been posted to your Executive Club account, we reserve the right to deduct such Avios from your account.
I was interested in a Retailer who is no longer listed, can you tell me why?
From time to time Retailers may decide they no longer wish to participate in BA eStore and offer Avios to members. When this happens, we thank them for participating and remove them from our listings.
Can I use my Avios to purchase products directly from BA eStore?
At this time, Executive Club Avios cannot be used to make purchases through the BA eStore. Any Avios earned through BA eStore will be posted to your Executive Club account and can be used to book reward flights with British Airways, Iberia and our oneworld and other partner airlines, wherever there's availability. You pay Avios plus a cash amount to cover the taxes, fees and carrier charges.
Why have I not been awarded the Avios from my recent purchase with / eHarmony?

As with all of the Avios Rewards, the merchant in this case / eHarmony will advise us of your transaction within 5 working days of your purchase, at this time the Avios will  appear as ‘pending’ in your account for up to 40 days. 

During the 40 day period / eHarmony will advise us if your purchase has met their terms & conditions. If your purchase does fit with the terms and conditions / eHarmoney will advise us to award the Avios. However if your purchase does not meet the terms and conditions, then the Avios points will not be awarded to your account.

If your subscription has been cancelled by / eHarmony no Avios will be awarded for the transaction.

Which subscriptions could I have earned Avios on?

Avios were awarded on first time, paid subscriptions only. Subscriptions are subject to the terms and conditions of the individual merchants.

Which eHarmony / term did I not meet?

We are not advised of this detail. To find this out please contact eHarmony /

Who can I contact to discuss my award in more detail?

BA Avios eStore do not have any additional information regarding why awards have been made or not made. For any additional information please contact the / eHarmony directly for information about your subscription.

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Are my personal details safe?
Your personal information is kept completely confidential in accordance with our Privacy Policy.
Will I be contacted by any of your Retailers?
BA eStore will not share any personal information about you with our Retailers. Please note though that when you click a ‘Shop Now’ link to a Retailer, you will leave BA eStore completely and be subject to that Retailer’s Terms & Conditions. If you share your details with a Retailer, they may contact you.

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What’s a cookie?
A cookie is a small piece of data used by web servers to help identify web users. Cookies can be turned on and off by you at any time in your web browser menu. Cookies allow us to track your purchases with participating retailers and allocate your Avios.
How are cookies used at BA eStore?
We use cookies to track BA eStore transactions so that we can credit your Executive Club account for any purchases made with our Retailers. A piece of code on our Retailers’ websites records your unique ID number and transaction, and then passes that back to us. We then use this to match it back to your details so we can allocate Avios to your Executive Club account.
How can I check my cookies are turned on?
In Google Chrome, open the browser:
  • Click the Chrome menu icon
  • Select “Settings”
  • Near the bottom of the page, click “Show advanced settings”
  • In the “Privacy” section, click “Content settings”
  • Select “Allow local data to be set (recommended)”
In Firefox, you open up the browser then:
  • Go to "Tools"
  • Select "Options"
  • Under "Privacy", select "Accept cookies from sites", hit "Ok."
In Safari, you open up the browser then:
  • Go to "Edit",
  • Select "Preferences",
  • Under the "Security" tab in the "Allow Cookies" section, select "Only sites you navigate to", hit "Ok."
In Internet Explorer, you open up the browser then:
  • Go to "Tools",
  • Select "Options",
  • Under "Privacy" move the settings slider to "Medium" or lower, hit "Ok."
*If using any other browser, just check out their Help section.

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What do I do if I’ve forgotten my password?
You will need your Executive Club Login ID you used when you signed up for the British Airways Executive Club and your password to sign in. If you have forgotten your password, please select "Forgot Password" on the main Sign In page and follow the instructions to reset your password.
What do I do if I forget my sign-in details that I used to join with?
If you need assistance accessing your Executive Club account, you can contact us and we'll be glad to assist you.
How do I update my personal details?
You may review and update the personal information you provide by signing in to your Executive Club account and selecting ‘My Account’.

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Where will BA eStore retailers deliver to?
You will need to check with each individual retailer for full details of their delivery options.

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How does it work?
To understand how to earn Avios for shopping with BA eStore please visit our How it works page.
How many retailers do you have in BA eStore?
We have hundreds of retailers currently on the site covering a vast range of shopping categories and we’re always adding more!

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In Store

What are Avios in store offers?
Avios in store offers enable you to collect Avios for expenditure at participating retailers when directly in their stores, by registering your payment cards to your eStore account and using a registered card to make the purchase. You will easily be able to see which retailers are participating through the in store section.
How do I earn Avios in store with retailers?
To collect Avios in store with a retailer, simply login to your British Airways Executive Club account, click on in store and then use the ‘register card’ functionality to register up to 10 of your payment cards, which will be registered to your eStore account.

You only need to do this once and you can add or delete cards at any time. You will be able to see which retailers are participating and what their current offers are on the in store website.

Then just use one of your registered payment cards for a qualifying purchase and we will do the rest. Please allow up to 24 hours for your card(s) to register before making your first purchase using that card.
Why do you need my card details?
We use your registered payment cards to track your spend in participating retailers to determine whether you are eligible to earn Avios. This avoids you needing to show a coupon, voucher or your or providing your British Airways Executive Club membership number to the retailer.
How do I register cards?
Once logged in to your British Airways Executive Club account, go to the My Cards section of My eStore and using the register card function you will be able to register up to 10 payment cards in your eStore account.
Which cards can I use to collect Avios in store?
You will be able to register UK issued credit and debit cards bearing the Visa, American Express, MasterCard or Maestro symbols.
Will my card details be safe?
Your card details will be kept secure.

We will not be taking any payments from registered cards and the storage of your cards will fully conform to Payment Card Industry (PCI) data standards. For more information about PCI standards click here:
How long after registering my cards will they become active for in store offers?
It will take up to 24 hours for a payment card registered on the site to be registered to your eStore account.
How do I know which in store offers are available?
The participating retailers and current offers will change from time-to-time and can vary by individual. So we suggest you regularly login to see which offers are currently available to you.
How can I add or remove a card?
Using the 'edit cards' function on the website, you can add, amend or delete the payment cards that are registered to your eStore account. You can have a maximum of 10 cards registered at any time.
When should I see Avios earned through in store retailers, in my account?
Typically, a qualifying in store transaction will show in your eStore account as 'pending points' within 7 days of the transaction. It will then take up to a further 40 days for the Avios you have earned to move from 'pending' to 'approved'.
Why have the Avios I have earned through in store, not appeared in my account?
Avios collected through in store offers may take up to 40 days after the date of your purchase to appear in your account.

If you returned an item and received a refund, the Avios collected will be removed from your account. To collect Avios in store, you must first have registered the payment card that you used to make the purchase, up to 24 hours prior to purchase. You might not earn Avios in store if the same payment card is registered with another ‘card-linked offer’ programme. To avoid this, ensure that you delete or remove the card from any other ‘card linked offer’ programmes and re-register the same payment card again with BA in store.

If you can't see your Avios in your account 40 days after your purchase, please complete the 'Missing Avios' form by logging in and clicking the Missing Avios link. It may also be necessary for you to provide a scanned copy of your store receipt.